Radio Research Task By google definition podcasting is " the practice of using the internet to make digital recordings of broadcasts available for downloading to a computer or mobile device" However some may say that is a verbal movement forward from blogging. Podcasts allow people to talk about anything they want to and is much more enjoyable then reading another persons blog. This is different from traditional radio as radio is for repeated music and news every 30 minutes with some audience interaction. Podcasts are much less equipment heavy and can really be done with a simple setup it can range from pre-recorded to live depending how the creator wants it whereas radio is always live and never has a video recording either. however podcasts such as Misfits and Impaulsive have video recordings allowing people to watch if they wish. Most Podcasts are promoted on YouTube or Spotify which is effective because if people search for a topic that relates then they may encounter
MOCK EXAM PAPER 1 SECTION B ( Film Marketing) a) What is meant by an independent film ? [3] An independent film is made by people who do not work for big companies and usually with smaller budgets and lesser known stars these independent film producers usually don’t have as many fancy films and they also have to advertise it themselves across social media or posters. They may get funding help from people within the community if people are interested. Also independent films may not even be released in cinemas all the time and people may have to resort to free viewers to grow a reputation. b) briefly explain what vertical integration is. [2] When a company owns many smaller companies in the same type of business (usually) for example Disney owns all the star wars franchise but also owns the camera company and lighting company needed to film the movies so production is much much cheaper and not a problem for them at all. c) Explain how independent films use marketing and other methods