a) What is meant by an independent film ? [3]An independent film is made by people who do not work for big companies and usually with smaller budgets and lesser known stars these independent film producers usually don’t have as many fancy films and they also have to advertise it themselves across social media or posters. They may get funding help from people within the community if people are interested. Also independent films may not even be released in cinemas all the time and people may have to resort to free viewers to grow a reputation.b) briefly explain what vertical integration is. [2] When a company owns many smaller companies in the same type of business (usually) for example Disney owns all the star wars franchise but also owns the camera company and lighting company needed to film the movies so production is much much cheaper and not a problem for them at all.c) Explain how independent films use marketing and other methods to target and maximise their potential audience . Refer to I, Daniel Blake to support your points. [10]Depending on the genre of film and the target audience marketing would need to vary, for example if you were making a horror film and wanted a large audience promoting it on social media on different platforms ahead of time and documenting progress would peak viewers interests and get them excited for the release. Also, depending on budgets you could pay to have the film promoted by a bigger social media account that focuses around horror to gain some sort of starting customer base and possibly giving more investors.Daniel Blake also shows marketing of age as it is mostly just older adult actors and it is a more serious movie that doesn’t include superheroes or toys for younger people but it is definitely not restricted just to the older audience. d) Explain how economic contexts and financial considerations shape mainstream films. Refer to Black Panther to support your points. [10 ]Black panther was produced by marvel who are owned by Disney so funding for the film was only a low cost of 200million the more money and more popular actors a movie has will probably immediately attract many more people than a film with low budgets as a bigger more known company is expected to have a great film meaning most people would see it without being worried about wasting time or money. Getting into the mainstream film business is a difficult task as most of it is already owned by the big companies who will all have better funding that anything a ameatur film maker can fund

 

MOCK EXAM PAPER 1 SECTION B ( Film Marketing)

a) What is meant by an independent film ? [3]

An independent film is made by people who do not work for big companies and usually with smaller budgets and lesser known stars these independent film producers usually don’t have as many fancy films and they also have to advertise it themselves across social media or posters. They may get funding help from people within the community if people are interested. Also independent films may not even be released in cinemas all the time and people may have to resort to free viewers to grow a reputation.

b) briefly explain what vertical integration is. [2] 

When a company owns many smaller companies in the same type of business (usually) for example Disney owns all the star wars franchise but also owns the camera company and lighting company needed to film the movies so production is much much cheaper and not a problem for them at all.

c) Explain how independent films use marketing and other methods to target and maximise their potential audience . Refer to  I, Daniel Blake  to support your   points. [10]

Depending on the genre of film and the target audience marketing would need to vary, for example if you were making a horror film and wanted a large audience promoting it on social media on different platforms ahead of time and documenting progress would peak viewers interests and get them excited for the release. Also, depending on budgets you could pay to have the film promoted by a bigger social media account that focuses around horror to gain some sort of starting customer base and possibly giving more investors.

Daniel Blake also shows marketing of age as it is mostly just older adult actors and it is a more serious movie that doesn’t include superheroes or toys for younger people but it is definitely not restricted just to the older audience.  

d) Explain how economic contexts and financial considerations  shape mainstream films. Refer to Black Panther  to support your points. [10 ]

Black panther was produced by marvel who are owned by Disney so funding for the film was only a low cost of 200million the more money and more popular actors a movie has will probably immediately attract many more people than a film with low budgets as a bigger more known company is expected to have a great film meaning most people would see it without being worried about wasting time or money. Getting into the mainstream film business is a difficult task as most of it is already owned by the big companies who will all have better funding that anything a ameatur film maker can fund