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Black Panther


 Mainstream Film - Black Panther

Black Panther is defined as a mainstream movie since it is also part of the Marvel franchise which is the leading superhero, escapist universe for film. However this film incorporates an element from independent film by using a less known of actor as the star of the movie. “Black Panther” pushes the Marvel Cinematic Universe into exciting new territory — specifically the vibranium-rich African nation of Wakanda, whose existence was first hinted at way back in ”Iron Man 2,” but which it hasn't spent extensive time in until now. The budget for Black Panther was 200M USD this was used to pay for Chadwick Boseman's role in the film earning approx 2M USD.
The genres that the movie covers is a action, superhero, adventure style film as expected from marvel studios but would be classed as
niche. 

TEXT

Genre and genre conventions

Technical codes

Narrative

Representations

afro-futurism

ethnical representations



AUDIENCE

Size

Active/Passive

younger

white


INDUSTRY

PRODUCTION- Disney owns most of of the companies and resources needed to make films so its simple


MARKETING- small budget of $160M for all advertising, also Hasbro toys and Lexus car


RECEPTION-critics praising both its adventure and its portrayal of a majestic Africa. IndieWire called it “the best Marvel movie so far, by far.”


CULTURAL CONTEXTS

Black panthers party in 1960's California

industry hate for Oscars #OscarsSoWhite because of the minimal niche recognition black targeted movies received

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